All businesses now must ensure that they have a robust online presence to compete. As e-commerce grows along with how we use the internet to search for services, making sure that you can be found easily online is vital. Any failure in this regard could leave you floundering behind competitors, with the vast majority of consumers unaware of who you are. But what can any UK business do to beef up their digital footprint?
Get your own website
One of the best tips to improve your business’s online presence is to have your own website. This will not only give you a central point online to promote your brand but also allow you to show up in search engines. A modern website will also give consumers somewhere to find out more about your business before they hire you or buy from you. Just make sure to use a professional web design company in UK borders so that the site you end up with looks great, is mobile friendly and responsive.
Make full use of social media
There are now thought to be around 3 billion social media users around the world. To help improve your online presence, you should have an account on the social media platforms your audience uses and also be active there. Do not make the mistake of opening an account and then posting dull content twice a year! To stand out from the crowd online, you must post engaging and/or useful content regularly every week to get noticed.
Consider video marketing
While posting regular photos or messages on social media is a great tip, video marketing is also huge online now. Creating your own video to showcase your brand or a new product on platforms like YouTube is a fabulous way to boost your digital presence. People are increasingly drawn to seeing things on-screen rather than just reading them. By using video marketing to your advantage, you can reach more people and generate a buzz around your company online.
Publish fresh content on a blog
Another great way to give your online presence a boost is publishing useful content on your own company blog. Many businesses do this now as it gives them a way to build authority in their sector and also show up more on internet search engines. This can be done by incorporating a blog into your main website and hiring professional copywriters to provide the content needed.
Responsive web design Glasgow
For the best web design agency Glasgow businesses can rely on, contact Nettl today. Our team of creative web designers will listen to what you need from your site and design one with plenty of wow factor. Whether it is a website revamp or one you need creating from scratch, we can help. Call 0141 248 9700 for more details.