What is SEO and why is it important?

Your Glasgow web designer might talk to you about ‘SEO’. If acronyms aren’t your thing, what do these three letters mean?

Why is SEO important, and how do you make sure that you’re doing the right thing for your business?

– What exactly is SEO?

SEO is an element of website design. It stands for ‘Search Engine Optimisation’. The design and layout of your website, as well as the content within it, will all impact where your business appears in search engine results.

With a well-optimised website, you can expect to appear when people search for relevant terms. If your website isn’t well optimised, it won’t appear on Google’s first page. It might not appear on the second, third or fourth page of results. If your website isn’t appearing when people search online, how will they learn about your business?

The best web designers Glasgow can offer, we work to ensure your website’s search engine visibility.

– Why is SEO important?

Imagine that you’re looking for a shoe shop in Glasgow, where you can buy new school shoes for your child. You might search for ‘ schools Glasgow’, ‘Glasgow shoe shop’ or ‘where can I buy school shoes near me?’.

Your chosen search engine will bring up results, based on the words that you’ve searched for. You’re in a rush before the school run, so can only take the time to visit a maximum of 3 or 4 websites. Hopefully, by then, you’ll have found somewhere to buy those new shoes!

The websites that people choose to visit are the results that come first. Search engines put the most relevant websites at the top, which means that very few people will look further in search of the the right pair of school shoes. If your website isn’t one of the first to show up, you have very little chance of getting noticed.

Search engine optimisation is essential for any modern business. It’s about a great design, fantastic content, and the information that people really need.

– How can you get a website that’s properly optimised?

Choose the best digital agency Glasgow has to offer. Work with Nettl for your website design.

We understand the importance of SEO, and how to achieve great results.

When you’re searching for Glasgow web design companies, you need to find one you can trust. Nettl results speak for themselves, for web design and online marketing.

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