Get some insight into designing for web with this Q&A with Navin Iyengar. With over 10 years of product strategy experience, Navin works as a cross-platform product design lead for Netflix.

One of the biggest mistakes designers make when trying to manage users’ expectations is to assume that people will read the text in their design. The fact is that most people do not read when they use a website or an app – they are constantly scanning, taking in only the biggest headlines and skipping body text.


The best way to avoid this is to make your designs as simple and self-evident as possible.


This is not an easy task – in most cases this will require multiple rounds of design exploration and refinement. Users should not need instructions for how to use your product. There are exceptions of course, but I’m talking about mainstream consumer products.

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