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Maximising ROI with Strategic Print Marketing Campaigns
As digital advertising and online marketing take over, print marketing might seem less important. However, print still holds a lot of power in marketing, delivering a tangible and often memorable experience. Print marketing campaigns need strategic planning, creative...
How Can SEO Help Boost Your Business?
SEO is quite the buzzword in today’s business world. But what does it actually mean, and how can it benefit your business? Let’s take a look at how you can practically apply search engine optimisation (SEO) to your digital marketing and reach the right audiences....
The SEO Trends You Can’t Afford to Ignore
2023, a year brimming with opportunities for digital success! Search engine optimization (SEO) stands tall as the linchpin of online triumph. To ascend the ranks and maintain a commanding online presence, it's imperative to grasp the latest SEO trends shaping the...
A Comprehensive Guide to Setting Up Files for Digital Printing
Whether you're designing business cards, flyers, or brochures, setting up your files correctly is crucial to ensure that your printed materials come out looking flawless. One essential aspect of file preparation is incorporating bleed, especially when working on...
The Evolution of SEO: What to Expect in the Coming Years
Search Engine Optimisation (SEO) is an ever-changing landscape, continually adapting to advancements in technology and user behaviour. As we look ahead to the future, it's essential for businesses and marketers to stay ahead of the curve. In this blog post, we will...
Understanding the Importance of Signage in Local Marketing
In the bustling world of digital marketing, it's easy to overlook the power of physical advertising, particularly signage. However, for local businesses looking to thrive in their communities, signage remains a cornerstone of successful marketing strategies. In this...
Print Marketing in the Digital Age: Why It Still Matters
With the rapid growth of digital marketing and the ever-increasing focus on online strategies, it's easy to assume that traditional print marketing has lost its relevance. However, that couldn't be further from the truth. In this blog post, we will delve into the...
Unleashing the Potential of WordPress: Elevate Your Business with a Stellar New Website
In today's digital world, a powerful online presence is crucial for any business. A well-crafted website acts as a virtual storefront, drawing in potential customers and showcasing your brand's personality. If you're looking to revamp your online image and outshine...
7 reasons why investing in digital marketing is a must
Digital marketing is a fantastic way to reach either a widespread or a very targeted audience, through a range of creative solutions to engage your market. So, here’s why you should enlist a top Glasgow web designer and invest in digital marketing. 1) Reach a huge...
What is SEO and why is it important?
Your Glasgow web designer might talk to you about 'SEO'. If acronyms aren't your thing, what do these three letters mean? Why is SEO important, and how do you make sure that you're doing the right thing for your business? - What exactly is SEO? SEO is an element of...
Different ways to improve your online presence
All businesses now must ensure that they have a robust online presence to compete. As e-commerce grows along with how we use the internet to search for services, making sure that you can be found easily online is vital. Any failure in this regard could leave you...
Seven reasons why every website needs to be responsive
In the past, websites for businesses had two versions: a desktop version and a mobile version. Using both versions is costly and unsustainable in the contemporary business environment. A responsive website design, therefore, is one that uses a single URL to respond to...
Why SEO is really worth your money
When was the last time you searched online, to find a product, service or location you were interested in? Probably recently, and it’s also highly likely that you’re one of 2.14 billion people worldwide who will be buying goods and services online by 2021. People rely...
You’ll Never Get a Second Chance
What’s interesting is that a number of the elements needed to make a good impression in real life, translate to web too. For instance; Turning up on time = Page load speeds Introducing yourself = Clear branding Speaking clearly = Content that is easy to read Looking...
BBC News Website evolution
1997 - The Website Launch It is important to keep updating your website and moving with the times & modern trends. You can see how the BBC have updated their website from it's launch in 1997 to it's recent refresh in 2015 and the introduction of a mobile friendly...
6 Pointers for using images for your website
How do you go about choosing imagery for your brand? This will largely depend on things like the nature of the product, the company’s business goals and the intended audience. Creative Bloq have written a great article about 6 things to consider when choosing images...